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PHARMACY - PARIS
PHARMACIE DE L'EUROPE
Full renovation · Interior design · Brand identity · Paris · Selig Renault
With over 900 customers a day, the pharmacy could no longer welcome them as it should. The challenge was as much functional as aesthetic: rethink the entire flow, modernise the equipment, and create a pleasant environment in a high-traffic space.
The studio overhauled the organisation of the space from top to bottom: redesigned circulation, two additional computerised service points bringing the total to 12, and a completely rethought queuing system with real-time illuminated signage indicating the availability of each counter.
The decorative approach plays on freshness and nature, light, luminous greens, graphic and textured Zebrano wood, generous plants dressing the top of the furniture. On the floor dedicated to homeopathy, the atmosphere becomes softer and more soothing.
The studio also designed the complete visual identity of the establishment, including the logo.
A healthcare space reimagined to welcome, guide and soothe, at every hour of the day.


