SHOWROOM - PARIS
POP UP 55 FAUBOURG
Ephemeral staging · Fashion, design & art showroom · Paris

Turning an active construction site into an exhibition space for the duration of an event. That was the singular challenge Selig & Renault took on at 55 Faubourg Saint-Honoré, one of the most iconic addresses in Parisian fashion.

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The raw space becomes a setting. Walls mid-construction, exposed materials, stripped-back volumes, everything that could have been a constraint becomes a strong aesthetic choice, an industrial and living backdrop that enhances everything it holds.

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Fashion collections, designer furniture, lighting and accessories from invited makers: each brand finds its place within a scenography conceived to create unexpected dialogues between worlds. Fashion and design speak to one another, complement each other, bring out the best in each other.

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The space also welcomed the work of two photographers, transforming the showroom into an alternative art gallery, far from institutional codes. A joyful mix, fully owned, entirely in keeping with the address.

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A construction site as gallery. A raw space as setting. The ephemeral as a creative choice.