Located on Paris’s Rue Saint-Denis, Chez Mémé celebrates “homemade” cuisine—the kind our grandmothers used to prepare with care.

​

It was only natural that the décor would reflect this philosophy: a “do-it-yourself” interior, blending the “granny mania” trend with a creative, handcrafted spirit, accented with macramé pieces inspired by the 1970s.

​

The result? A warm and welcoming atmosphere, where guests linger for hours with family or friends. In a street with a notorious past, what could be more innocent and reassuring than a grandmother?

​

Our agency developed the concept, created the name, designed the visual identity, and orchestrated the interior layout. We supported the restaurant for four years, combining design expertise with operational knowledge to craft an experience that is both authentic and memorable.