WINDOW DISPLAY - PARIS
PARIS BAGUETTE
Window display design & scenography · Paris

A well-designed window display is an invitation. Before you even step inside, it tells a story — a season, a craving, a promise.

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For the Paris Baguette network, Selig & Renault managed the creation and staging of window displays across several Parisian boutiques over multiple seasons — renewing each time a visual world that was coherent, appetising and distinctive, designed to catch the eye and draw customers through the door.

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Spring, summer, autumn, winter — each season calls for a new creative direction. Compositions conceived to showcase the products, punctuate the life of each boutique and reinforce the brand's identity in a sector where competition plays out on the pavement as much as inside.

This recurring mission reflects a relationship of trust built over time — and a capacity to refresh creative ideas while maintaining visual consistency across the entire network.

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When the window display becomes the first product you consume.